About the author

Alex Holmes

Alex began his career as a researcher in 2010, and over the last 10 years has worked on a wide variety of projects for clients such as Jaguar Land Rover, Audi, BBC, ITV, Colt, BBH, ASDA, Delta Airlines, and Oxfam. Because of his former education as a Design, as well as an Engineer, Alex has a strong passion for NPD, target customer research and looking for ways to creatively deploy design thinking to research methodologies.

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