About the author

Barbara Du Perron

Barbara Du Perron

With over 13 years in the insight industry, Barbara is part of MetrixLab’s Global Knowledge Innovation and Consulting team, where she drives innovation in the market exploration and product innovation space. She’s pioneered the creation of tools and solutions for concept and point of sale testing, communities and co-creation, as well as U&A studies and product innovation. Her experience spans global client accounts in all sectors during her time at the market research provider.

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