About the author

Karen Schofield

Karen leads the Singapore office at Join the Dots. She has been with the award-wining consumer insight agency for 10 years and in the industry for 15, helping clients make better decisions through a deep understanding of people. She specialises in understanding the psychology of consumer journeys and decision making, and has a particular interest in using creative thinking, storytelling, and disruptive workshops to inspire change. A seasoned speaker known for her infectious laughter and thoughtful delivery, Karen is a regular presenter at conferences and industry events across Asia and in the UK.

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