About the author

Sami Wong

Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.

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One Comment

  1. 1

    Wu Difei

    A very superficial article on currently trendy terms that have been defined, redefined and debated to death in Chinese media in the last year(s). People (consumers) simply reacted to media discussions, took those terms to integrate into their own articulation portfolio as they frequently do, to then echo and align with the mainstream conversation. This doesn’t equate behavior changes, the perceptions and behavior the author describes has been observed with every single generation and ‘tribe’ in China in the last few decades and is nothing new at all.


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