Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... View
LATEST
- Global Market Research Events in 2022
- Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
- Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
- User-Centered Metrics at Google: Definition, Implementation, and Reporting
- Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
- The New Normal – Close from a distance
- How to make your market research more agile
- Moving from pen & paper to EEG: Transforming qualitative research at Mars
- Facilitating engaging research conversations at scale with AI
- Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Oct 20 - 21, 2021, Berlin and Online
November 10 - 11 2021, Singapore
