Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... Read more
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and technologies to... Read more
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... Read more
To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from behind a mirror. The market research indus... Read more
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... Read more
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... Read more
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... Read more
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... Read more
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... Read more
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. In other words, it’s often used as context – a... Read more
