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Turn your reporting into art! An Interview with Paul Hudson, FlexMR

Posted By: Neha Vermaon: January 31, 2020In: Featured, LatestNo Comments
Turn your reporting into art!  An Interview with Paul Hudson, FlexMR

At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View

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Building Relationships in a Digital World

Posted By: Karen Schofieldon: September 26, 2017In: Featured, LatestNo Comments
Building Relationships in a Digital World

Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... View

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Research The Researchers – Trends in APAC Qualitative Research

Posted By: Jasper limon: September 25, 2017In: Featured, LatestNo Comments
Research The Researchers - Trends in APAC Qualitative Research

Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and technologies to... View

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Managing successful B2B research on highly specialised products

Posted By: Jasper limon: September 06, 2017In: Featured, LatestNo Comments
Managing successful B2B research on highly specialised products

Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... View

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Is qualitative research missing innovation?

Posted By: Jasper limon: August 23, 2017In: Featured, LatestNo Comments

To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from behind a mirror. The market research indus... View

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2017 Qual360 North America – Post Conference Notes

Posted By: Jasper limon: April 22, 2017In: LatestNo Comments

For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... View

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From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1

Posted By: Jens Cornelissenon: April 18, 2017In: Featured, LatestNo Comments

Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... View

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Are market research bots taking over?

Posted By: Steve Wyatton: March 21, 2017In: Featured, LatestNo Comments

Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... View

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Qual360 Europe 2017 – Post Conference Notes

Posted By: Jasper limon: March 02, 2017In: LatestNo Comments
Qual360 Europe 2017 - Post Conference Notes

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... View

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You can’t always know what you want (but quallies do)

Posted By: Jens Cornelissenon: February 22, 2017In: Featured, LatestNo Comments

Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... View

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