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Building Relationships in a Digital World

Posted By: Karen Schofieldon: September 26, 2017In: Featured, LatestNo Comments
Building Relationships in a Digital World

Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... Read more

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Research The Researchers – Trends in APAC Qualitative Research

Posted By: Jasper limon: September 25, 2017In: Featured, LatestNo Comments
Research The Researchers - Trends in APAC Qualitative Research

Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and technologies to... Read more

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Managing successful B2B research on highly specialised products

Posted By: Jasper limon: September 06, 2017In: Featured, LatestNo Comments
Managing successful B2B research on highly specialised products

Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... Read more

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Is qualitative research missing innovation?

Posted By: Jasper limon: August 23, 2017In: Featured, LatestNo Comments
Is qualitative research missing innovation?

To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from behind a mirror. The market research indus... Read more

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2017 Qual360 North America – Post Conference Notes

Posted By: Jasper limon: April 22, 2017In: LatestNo Comments
2017 Qual360 North America - Post Conference Notes

For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... Read more

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From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1

Posted By: Jens Cornelissenon: April 18, 2017In: Featured, LatestNo Comments
From the First Ever Market Researcher to Virtual Moderators - a Short History (and Future) of Qual - Part 1

Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... Read more

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Are market research bots taking over?

Posted By: Steve Wyatton: March 21, 2017In: Featured, LatestNo Comments
Are market research bots taking over?

Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... Read more

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Qual360 Europe 2017 – Post Conference Notes

Posted By: Jasper limon: March 02, 2017In: LatestNo Comments
Qual360 Europe 2017 - Post Conference Notes

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... Read more

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You can’t always know what you want (but quallies do)

Posted By: Jens Cornelissenon: February 22, 2017In: Featured, LatestNo Comments
You can’t always know what you want (but quallies do)

Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... Read more

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Structured Chaos: Video as Mass Qualitative Data

Posted By: Sam Paiceon: February 07, 2017In: Featured, LatestNo Comments
Structured Chaos: Video as Mass Qualitative Data

We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. In other words, it’s often used as context – a... Read more

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March 24-25, 2020 Washington, D.C.

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Market Research Conferences 2020

Market Research Conferences 2020

Find a list of global market research related conferences, trade shows, summits, and seminars for 2020.

2019 Market Research Events List

Featured Event


Market Research Conference 2019

Join Amy Snow of @Wonderful at North America's most exciting & Innovative qualitative research conference- #Qual360 NA 2019 on March 20-21 in Washington, D.C. She will be discussing the rise & success of #ArtificialIntelligence. Register at: https://t.co/VFCEg2dd2a #newmr #mrx pic.twitter.com/jG2j0iQDCo

— Merlien Institute (@Merlien) January 24, 2019

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Major brands speak about qualitative research as a source of competitive advantage
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Keeping up with the pace of change – the innovative face of qualitative research
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Changing research processes at General Mills
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