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Tag: qualitative research

A Fine Line Between Success And Failure – Getting Influencer Marketing Right

A Fine Line Between Success And Failure – Getting Influencer Marketing Right

by Neha VermaMarch 26, 20190

Dr. Rachel Lawes of  Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …

Leverage Social Media for Qualitative Market Research

Leverage Social Media for Qualitative Market Research

by Neha VermaAugust 16, 20180

In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …

Pre-conference interview with Barbara Schandl of Mondelez International

Pre-conference interview with Barbara Schandl of Mondelez International

by Neha VermaDecember 6, 20170

In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …

Qualitative360 North America Review – Part 2: A Digital Future

Qualitative360 North America Review – Part 2: A Digital Future

by Jens CornelissenJune 2, 20170

“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …

2017 Qual360 North America – Post Conference Notes

by Jasper limApril 22, 20170

For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …

Qual360 Europe 2017 – Post Conference Notes

Qual360 Europe 2017 – Post Conference Notes

by Jasper limMarch 2, 20170

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …

Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene

by Jens CornelissenMarch 1, 20170

If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …

7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017

by Siamack SalariDecember 8, 20160

The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …

Changing research processes at General Mills

Changing research processes at General Mills

by Jens CornelissenAugust 26, 20160

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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