For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... Read more
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It was however, truly global in its range of case studies pr... Read more
Any up-to-date marketing researcher knows all about Big Data, but not everyone is an expert in Big Qual. Qualitative data is a powerful and profitable force, and there are more tools, techn... Read more
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate over the next few years. Challenges ar... Read more
Merlien Institute has today launched its new portal for Qualitative Research, Qual360.com. The new website unites content produced at the global Qualitative360 conference series and also fea... Read more
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product innovation... Read more
