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Tag: qualitative research

Revitalised, dying, never been better? Discussing the state of Qual

Revitalised, dying, never been better? Discussing the state of Qual

by Neha VermaApril 11, 2019March 16, 20230

As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …

A Fine Line Between Success And Failure – Getting Influencer Marketing Right

A Fine Line Between Success And Failure – Getting Influencer Marketing Right

by Neha VermaMarch 26, 2019March 16, 20230

Dr. Rachel Lawes of  Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …

Leverage Social Media for Qualitative Market Research

Leverage Social Media for Qualitative Market Research

by Neha VermaAugust 16, 2018March 16, 20230

In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …

Pre-conference interview with Barbara Schandl of Mondelez International

Pre-conference interview with Barbara Schandl of Mondelez International

by Neha VermaDecember 6, 2017March 16, 20230

In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …

Qualitative360 North America Review – Part 2: A Digital Future

Qualitative360 North America Review – Part 2: A Digital Future

by Jens CornelissenJune 2, 2017March 16, 20230

“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …

2017 Qual360 North America – Post Conference Notes

by Jasper limApril 22, 2017March 16, 20230

For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …

Qual360 Europe 2017 – Post Conference Notes

Qual360 Europe 2017 – Post Conference Notes

by Jasper limMarch 2, 2017March 16, 20230

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …

Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene

by Jens CornelissenMarch 1, 2017March 16, 20230

If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …

7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017

by Siamack SalariDecember 8, 2016March 16, 20230

The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …

Changing research processes at General Mills

Changing research processes at General Mills

by Jens CornelissenAugust 26, 2016March 16, 20230

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …

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MARKET RESEARCH CONFERENCES 2023

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Future of Qualitative Research
Conferences / Featured / QUAL360 / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023March 16, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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merlien Merlien Institute @merlien ·
10 Mar

#InsightExtravaganza sees early confirmed speakers including Anna-Sterre Mees (@Philips), @michaelnevski (@Visa.), Noah Roychowdhury (@Colt_Technology ), Joel Renkema (@IKEANetherlands) and @maxminckler (@Google).

Secure your early bird ticket! https://lnkd.in/gVGx4q6Q

#MRX

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merlien Merlien Institute @merlien ·
10 Mar

Highlights from our #Qual360 EU conference 2023. Thanks everyone for making it a big success.

https://youtu.be/HpZsRxuPc2M

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qualsights QualSights @qualsights ·
9 Mar

It was great to meet so many of you yesterday!

What a great way to kick off Qual360 NA. Thank you to everyone who attended Colette and Jared's presentation yesterday afternoon.

Don't forget to stop by the QualSights booth and chat with us-- we'd love to meet you!

#insights

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merlien Merlien Institute @merlien ·
9 Mar

Day 2 for #Qual360NA! Presentations include @Meta's former Principal of Researcher @alexleavitt and Natasha Hritzuk , @warnerbros VP of Consumer Insights. Wish you’d made it to this years summit? Discounted tickets for 2024 go live soon!

#qualitativeresearch #marketresearch

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