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Tag: qualitative research

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

by Hazel LohAugust 6, 20210

The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 20210

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 20210

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 20210

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

by Matt KleinschmitApril 7, 20210

It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …

Effective Insight Communication Remotely: Making Qual Insight Actionable

Effective Insight Communication Remotely: Making Qual Insight Actionable

by Neha VermaDecember 31, 20200

We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …

Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

by Nina SchachtAugust 10, 20200

Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …

Qual360 Europe:  Summaries and Reviews

Qual360 Europe: Summaries and Reviews

by Jens CornelissenFebruary 25, 20200

The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …

Understanding Consumer Behavior through Cultural Research

Understanding Consumer Behavior through Cultural Research

by Neha VermaOctober 4, 20190

Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …

Revitalised, dying, never been better? Discussing the state of Qual

Revitalised, dying, never been better? Discussing the state of Qual

by Neha VermaApril 11, 20190

As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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