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Tag: qualitative research

Insights, trends and the state of market research today

Insights, trends and the state of market research today

by Tabitha ChangOctober 21, 2022October 24, 20220

Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

by Hazel LohAugust 6, 2021January 31, 20230

The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 2021January 31, 20230

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 20210

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 20210

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

by Matt KleinschmitApril 7, 2021January 31, 20230

It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …

Effective Insight Communication Remotely: Making Qual Insight Actionable

Effective Insight Communication Remotely: Making Qual Insight Actionable

by Neha VermaDecember 31, 2020January 31, 20230

We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …

Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

by Nina SchachtAugust 10, 2020July 25, 20220

Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …

Qual360 Europe:  Summaries and Reviews

Qual360 Europe: Summaries and Reviews

by Jens CornelissenFebruary 25, 2020July 25, 20220

The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …

Understanding Consumer Behavior through Cultural Research

Understanding Consumer Behavior through Cultural Research

by Neha VermaOctober 4, 2019July 25, 20220

Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …

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MARKET RESEARCH CONFERENCES 2022

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Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023January 31, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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merlien Merlien Institute @merlien ·
13 Dec

Join us live at QUAL360 NA 2023 in Washington D.C this coming 8-9 March
REGISTER NOW at: https://bit.ly/3URMbDd
#QUAL360 #MARKETRESEARCH #CONSUMERINSIGHTS

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merlien Merlien Institute @merlien ·
25 Nov

Why leaders talk about high-tech tools and customer centricity: New case studies at Qual360 Europe 2023
https://qual360.com/.../25/qual360-europe-2023-case-studies/
#qual360 #mrx #qualitativeresearch #Berlin

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merlien Merlien Institute @merlien ·
15 Nov

Leading up to QUAL360 EU in February 2023, we speak to Christopher Rastin, of E.ON on how they are helping customers through complicated and uncertain times with qualitative research.
READ MORE at https://bit.ly/3NVcrLh
#QUAL360 #marketresearch #consumerinsights

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dev_events dev.events @dev_events ·
4 Nov

🆕 UX360 Research Summit
ℹ️ Product / UX conference
🌍 Online
🗓 February 15-16 2023
💰 PAID

❤️ Retweet to support! @Merlien

More information: https://dev.events/conferences/ux-360-research-summit-online-1-2023

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