In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their indi... Read more
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not replace humans any time soon. The... Read more
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... Read more
Qualitative360 is one of most comprehensive and relevant event series for the qualitative research community, and our 2017 North America conference is no exception! On the 5th and 6th of Ap... Read more
Hi Everyone, My name is Mario Xavier Carrasco. I am the co-founder and principal of ThinkNow Research. I’m excited to share with you a little preview of what my upcoming session at Qual360 N... Read more
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... Read more
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It was however, truly global in its range of case studies pr... Read more
Any up-to-date marketing researcher knows all about Big Data, but not everyone is an expert in Big Qual. Qualitative data is a powerful and profitable force, and there are more tools, techn... Read more
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate over the next few years. Challenges ar... Read more
