Is your brand the BFF of super consumers?
QUAL360 APAC 2016 is happening in less than 2 weeks and we are incredibly excited about the great cast of speakers sharing their ideas. I …
Tag: qual360
QUAL360 Qualitative Market Research Conference Series 2017 – Call for Papers
Press Release, Berlin (Germany) Sep 13, 2016 Merlien Institute has opened its Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series. The …
A story of 365 days’ resilience – A qualitative study on Indonesian consumption during downturn
Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position …
Call for Papers for Qual360 Europe 2017 – The Rise of Big Qual
QUAL360 Europe 2017 will take place on Feb 15-16 in the beautiful city of Amsterdam. The Call for Papers is now open! Inspire us with …
Changing research processes at General Mills
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …
Major brands speak about qualitative research as a source of competitive advantage
One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to …
A Quick Review of Mobile Apps for Qualitative Research
Research and Mobile seem to be getting well along together. With all the capabilities mobile has to offer and the need for the research industry …