The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... View
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, the user, are interested in — based on your locatio... View
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on a sensitive topic” ... View
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... View
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... View
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and technologies to... View
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... View
Qualitative360 conferences are considered the industry’s gold standard and a must-attend event for the global qualitative research community. On October 11-12, we will be holding the APAC ed... View
