The Hub for All Things Qualitative
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. …
The COVID-19 pandemic has swept through the world like a storm, significantly changing the ways we live and interact with each other. In Singapore, the …
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art …
