With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But against a... View
The COVID-19 pandemic has swept through the world like a storm, significantly changing the ways we live and interact with each other. In Singapore, the government imposed an almost two-month... View
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to UX research. It might not... View
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... View
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, the user, are interested in — based on your locatio... View
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on a sensitive topic” ... View
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... View
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... View
