Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... Read more
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... Read more
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and technologies to... Read more
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... Read more
Qualitative360 conferences are considered the industry’s gold standard and a must-attend event for the global qualitative research community. On October 11-12, we will be holding the APAC ed... Read more
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not replace humans any time soon. The... Read more
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... Read more
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... Read more
Qualitative360 is one of most comprehensive and relevant event series for the qualitative research community, and our 2017 North America conference is no exception! On the 5th and 6th of Ap... Read more
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to connect with consumers, to draw out all that’s unsaid, and... Read more
