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Qualitative research in the age of big data and smart machines

Posted By: AnonymousFoxon: September 28, 2016In: Featured, LatestNo Comments
Qualitative research in the age of big data and smart machines

In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with customers. Using algorithms... View

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Keeping up with the pace of change – the innovative face of qualitative research

Posted By: AnonymousFoxon: August 16, 2016In: UncategorizedNo Comments
Keeping up with the pace of change – the innovative face of qualitative research

Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the growing importance of qualita... View

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