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Home market research

Major brands speak about qualitative research as a source of competitive advantage

Posted By: AnonymousFoxon: July 29, 2016In: FeaturedNo Comments
Major brands speak about qualitative research as a source of competitive advantage

One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to understand consumer behaviour. H... View

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A Quick Review of Mobile Apps for Qualitative Research

Posted By: AnonymousFoxon: July 17, 2012In: LatestNo Comments

Research and Mobile seem to be getting well along together.  With all the capabilities mobile has to offer and the need for the research industry to be faster and better in data gathering, t... View

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