Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... View
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... View
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... View
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to connect with consumers, to draw out all that’s unsaid, and... View
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... View
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... View
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... View
We can tell you that we love Qual360 all day long. But wouldn’t it be better to hear from some of the speakers who invest their time and energy into helping to build the conference? We have... View
Top Qualitative Research Blogs are blogs picked from a range of sources including submissions by Qual360 Linkedin group members, Qual360 conference delegates as well as blogs recommended by... View
In a recent post, I wrote that qualitative research is not only alive and kicking, but also has seen a lot of growth in 2016. If the latest Qualitative360 conference in Singapore is any meas... View
