The Hub for All Things Qualitative
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up …
With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. …
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
