It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the results and offer some (hopefully) compelli... View
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to discuss innovative solutions, new best p... View
Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up in discussion with your client, an inte... View
With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But against a... View
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our upcoming event... View
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... View
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... View
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event at Gallup’s HQ with record attendanc... View
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to connect with consumers, to draw out all that’s unsaid, and... View
