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Tag: market research

Insights, trends and the state of market research today

Insights, trends and the state of market research today

by Tabitha ChangOctober 21, 2022October 24, 20220

Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …

Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation

Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation

by Dorothy BorromeoSeptember 28, 2022October 24, 20220

Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 20210

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

How to make your market research more agile

How to make your market research more agile

by PremiseJune 18, 2021January 31, 20230

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …

Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections

Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections

by Chris RobinsonMay 10, 2021January 31, 20230

Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …

Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19

Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19

by Neha VermaApril 30, 20210

In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

by Matt KleinschmitApril 7, 2021January 31, 20230

It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …

Effective Insight Communication Remotely: Making Qual Insight Actionable

Effective Insight Communication Remotely: Making Qual Insight Actionable

by Neha VermaDecember 31, 2020January 31, 20230

We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …

3 Benefits to Translating Your Market Research

3 Benefits to Translating Your Market Research

by Dr. Jill Kushner BishopDecember 16, 2020January 31, 20230

Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up …

Finding Opportunity In Times Of Uncertainty: How Market Research Is Helping Global Organisations Navigate A New Normal

Finding Opportunity In Times Of Uncertainty: How Market Research Is Helping Global Organisations Navigate A New Normal

by Thor Olof PhilogeneAugust 27, 2020July 25, 20220

With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But …

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MARKET RESEARCH CONFERENCES 2022

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Future of Qualitative Research
Conferences / Featured / Latest / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023January 31, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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Merlien Institute is an events organiser with a mission to efficiently respond to the networking needs of insight, market research & innovation professionals.

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merlien Merlien Institute @merlien ·
13 Dec

Join us live at QUAL360 NA 2023 in Washington D.C this coming 8-9 March
REGISTER NOW at: https://bit.ly/3URMbDd
#QUAL360 #MARKETRESEARCH #CONSUMERINSIGHTS

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merlien Merlien Institute @merlien ·
25 Nov

Why leaders talk about high-tech tools and customer centricity: New case studies at Qual360 Europe 2023
https://qual360.com/.../25/qual360-europe-2023-case-studies/
#qual360 #mrx #qualitativeresearch #Berlin

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merlien Merlien Institute @merlien ·
15 Nov

Leading up to QUAL360 EU in February 2023, we speak to Christopher Rastin, of E.ON on how they are helping customers through complicated and uncertain times with qualitative research.
READ MORE at https://bit.ly/3NVcrLh
#QUAL360 #marketresearch #consumerinsights

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dev_events dev.events @dev_events ·
4 Nov

🆕 UX360 Research Summit
ℹ️ Product / UX conference
🌍 Online
🗓 February 15-16 2023
💰 PAID

❤️ Retweet to support! @Merlien

More information: https://dev.events/conferences/ux-360-research-summit-online-1-2023

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