LATEST
- 2020 Global Market Research Conferences
- Revitalised, dying, never been better? Discussing the state of Qual
- QUAL360 North America 2019: Post Conference Highlights
- A Fine Line Between Success And Failure – Getting Influencer Marketing Right
- Rediscovering (not only your) Humour for Market Research and Brand Messaging
- Qual’s future lies in helping brands to understand people on a true human level
- Fueling innovation with deprivation-based research in modern qual
- Instilling creativity and improvisation into qual research for (even) better results
- Dow Jones fusing qual, quant and data to deliver new insights
- Bridging the gaps with small data, big data and thick data in qualitative research