About the author

Edward Appleon

Edward Appleon

Edward Appleton is Director Global Marketing with Happy Thinking People in Berlin. Edward has worked for over 20 years in market research on both Agency and client side. Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison. His career started many moons ago with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at www.researchundreflect.blogspot.de and for Esomar. Edward is bi-cultural English/ German, speaks fluent French, is a member of the MRS UK and a founding Board Member of Mobile Research in the Mobile World (MRMW).

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