LATEST
- Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
- Global Market Research Events in 2022
- Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
- Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
- User-Centered Metrics at Google: Definition, Implementation, and Reporting
- Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
- The New Normal – Close from a distance
- How to make your market research more agile
- Moving from pen & paper to EEG: Transforming qualitative research at Mars
- Facilitating engaging research conversations at scale with AI