LATEST
- Rediscovering (not only your) Humour for Market Research and Brand Messaging
- Qual’s future lies in helping brands to understand people on a true human level
- Fueling innovation with deprivation-based research in modern qual
- Instilling creativity and improvisation into qual research for (even) better results
- Dow Jones fusing qual, quant and data to deliver new insights
- Bridging the gaps with small data, big data and thick data in qualitative research
- Ease, speed and cost – The key pain points driving the future of Qualitative Research
- Finding the right tools with a little magic in a winery experience
- Leverage Social Media for Qualitative Market Research
- QUAL360 Conference Series 2019 – Call for Papers is Now Open!