About the author

Varun Arora

Varun Arora

A marketing professional with a decade of a proven track record of understanding consumer behaviour for some of the top brands across Commercial (Telecom, AlcoBevs, Cigarettes, FMCG, Communication, DTH, Automobiles, Education) and Social & Developmental Sector. My core expertise lies in integrating multiple disciplines with Qualitative Research generate powerful insights. Some of the disciplines I have worked on are Behavioural Science, Foresight, Ethnography, User Interface Testing, User Experience, Communication. Learning Artificial Intelligence and Machine Learning to integrate the discipline with behavioural science to uncover the insights & help solve key business problems

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