Past Webinars

When Competitive Intelligence Meets Social Intelligence

Speaker: Rachel Chong, Digimind
Date:         November 24th, 2020
Time:        3:00PM (Singapore local time)

The availability of intelligence tools has allowed data to be democratized to companies of all sizes. It’s now easier than before for brands to understand their customer needs via social media networks that provide useful information on customer behaviour and market trends. In this session, learn why social intelligence is essential for modern brands to build effective competitive intelligence strategies. Learn how you can leverage it to have a real-time overview of challenges, advantages, and market gaps so you can make the right strategic choices..

Social Media Intelligence versus Traditional Research Methods

Speaker: Anton Bezkorovainyi, Youscan
Date:         September 29th, 2020
Time:        16:00 CET

Amidst the global disruption due to the pandemic, consumer behaviour has changed drastically causing major shifts in business priorities across small, medium and large enterprises. Traditional research methods are not able to keep up the change in pace. In this webinar, Anton Bezkorovainyi, the Head of Research at YouScan will guide you through a new approach in data gathering that will bring you instant consumer insights. Some of the discussion points include:

• Social media intelligence versus traditional approaches of data gathering
• Utilising tools to get representative data from social media
• Translating social media data into actionable consumer insights