If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will the consumer change? What direction will t... View
Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from KLA-T... View
The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This str... View
Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... View
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View