About the author

Chris Robinson

Chris joined C+R in 2020. Previously, he designed and executed qualitative engagements for Kantar, led the Chicago office for Carol H. Williams Advertising, and headed up African American and Youth Marketing for General Motors. Since 2004, Chris has worked as a qualitative research consultant among a broad array of consumers, including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives. Trained in improvisational theater, Chris is a natural at putting respondents at ease and connecting with them to glean insights for his clients. He has designed and executed studies across many industries, including packaged goods, financial services, automotive, home improvement, beverages, and technology, among others. Chris holds a BS in Industrial Administration from Kettering University and an MBA from the University of Chicago, where he focused on Marketing and Business.

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