The Hub for All Things Qualitative
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
Replacing Traditional Surveys with Hubert.ai Making Siemens a great place to work is at the very top of the priority list. Collecting and analyzing employee …
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art …
Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 APAC …
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect …
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading …
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or …
Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the …
[content_protector password=”ilovequal360″ cookie_expires=”1 days” identifier=”ilovequal360″ ] This is a test page for live streaming Qualitative360 North America 2017 is organized by the Merlien Institute and …
