Walking the Yellow Brick Road of sustainability
The heroic journey of sustainability executives and investors – and what it means for your organization This white paper summarizes the results from qualitative research …
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Facilitation is a humanizing art that breaks down barriers
A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being …
Social Listening Vs AI Enabled Consumer Intelligence
What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October …
Why Marketers Need Real-Time Insights to Stay Ahead
For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – …
The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022
At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation
Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most …
The Social Intelligence Maturity Model
The abundance of social media data has created an opportunity for businesses to develop a deeper than ever understanding of their customers, competitors, and markets. …
Understanding consumer insights on social media with Linkfluence
How to Find Consumer Insights on Social Media We live in an age where information is vital. Consumers have so much choice, and so much …
Scaling up qualitative research with quantified data | eBay
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …