The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us to... View
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet another global brand, Nestlé. Neil Patel the Grou... View
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we are talking to them to find out th... View
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shoppi... View
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the past year and how his company shifted its research fo... View
Replacing Traditional Surveys with Hubert.ai Making Siemens a great place to work is at the very top of the priority list. Collecting and analyzing employee feedback is a cornerstone in this... View
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... View
Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 A... View
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect with people everywhere to help us decide what it is we’ll... View
