Scaling up qualitative research with quantified data | eBay
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …
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Broadening the scope of qualitative with technology
The Qual360 Europe 2022 in-person conference is back on April 5-6 in Berlin! As all our speakers are preparing their upcoming presentations, we are talking to them …
AI Enabled Consumer Insights are a Game-Changer for Brands
The invention of the Web was the first major step in bringing consumers into the digital age, but Web 2.0, which we all know better …
Actionable consumer insights to drive powerful decision making with Philips
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …
The customer driven playbook by Microsoft
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork. …
Combining Technology and In-depth Qual to Improve OTT Experiences
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …
Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …
Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …