Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shoppi... View
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the past year and how his company shifted its research fo... View
Replacing Traditional Surveys with Hubert.ai Making Siemens a great place to work is at the very top of the priority list. Collecting and analyzing employee feedback is a cornerstone in this... View
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... View
Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 A... View
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect with people everywhere to help us decide what it is we’ll... View
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading agencies including Expedia,... View
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the first place... View
Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the growing importance of qualita... View
