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Category: Uncategorized

Scaling up qualitative research with quantified data | eBay

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …

Broadening the scope of qualitative with technology

Broadening the scope of qualitative with technology

by Hazel LohApril 1, 2022April 1, 20220

The Qual360 Europe 2022 in-person conference is back on April 5-6 in Berlin! As all our speakers are preparing their upcoming presentations, we are talking to them …

AI Enabled Consumer Insights are a Game-Changer for Brands

AI Enabled Consumer Insights are a Game-Changer for Brands

by LinkfluenceMarch 31, 2022March 31, 20220

The invention of the Web was the first major step in bringing consumers into the digital age, but Web 2.0, which we all know better …

Actionable consumer insights to drive powerful decision making with Philips

Actionable consumer insights to drive powerful decision making with Philips

by Hazel LohMarch 28, 2022March 28, 20220

Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …

The customer driven playbook by Microsoft

The customer driven playbook by Microsoft

by CsabaMerlienDecember 1, 2021March 20, 20220

Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork. …

Combining Technology and In-depth Qual to Improve OTT Experiences

Combining Technology and In-depth Qual to Improve OTT Experiences

by Jens CornelissenNovember 1, 2021December 1, 20210

Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …

4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021

by Jeanette Mayland OlsenOctober 27, 2021March 20, 20220

Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

by Sami WongOctober 4, 20211

The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …

Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment

Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment

by Hazel LohSeptember 3, 20210

We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

by Hazel LohAugust 6, 20210

The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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