Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 A... Read more
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect with people everywhere to help us decide what it is we’ll... Read more
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading agencies including Expedia,... Read more
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the f... Read more
Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the growing importance of qualita... Read more
