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March 27, 2023
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Category: research innovation

Insights, trends and the state of market research today

Insights, trends and the state of market research today

by Tabitha ChangOctober 21, 2022March 16, 20230

Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …

Understanding consumer insights on social media with Linkfluence

Understanding consumer insights on social media with Linkfluence

by LinkfluenceAugust 2, 2022March 16, 20230

How to Find Consumer Insights on Social Media We live in an age where information is vital. Consumers have so much choice, and so much …

Actionable consumer insights to drive powerful decision making with Philips

Actionable consumer insights to drive powerful decision making with Philips

by Hazel LohMarch 28, 2022March 16, 20230

Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 2021March 16, 20230

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

The New Normal – Close from a distance

The New Normal – Close from a distance

by Jens CornelissenJune 23, 2021March 16, 20230

Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 2021March 16, 20230

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

Facilitating engaging research conversations at scale with AI

Facilitating engaging research conversations at scale with AI

by Jens CornelissenMay 20, 2021March 16, 20230

RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …

Upcoming Events

qual-eu
Feb. 8th - 9th 2023
Berlin - Germany
UX360
Feb. 15th - 16th 2023
Virtual Summit
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Mar. 8th - 9th 2023
Washington - USA
mrmw-apac
Apr. 18th - 19th 2023
Singapore
mrmw_na
Jun. 28th - 29th 2023
Atlanta - USA
insight-extravaganza
July 12th - 13th 2023
Virtual Summit
UXDG
Sep. 6th - 7th 2023
Virtual Summit
mrmw-eu
Oct. 9th - 10th 2023
Berlin - Germany
APAC_Qual_360
Nov. 8th - 9th 2023
Singapore

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MARKET RESEARCH CONFERENCES 2023

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Future of Qualitative Research
Conferences / Featured / QUAL360 / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023March 16, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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merlien Merlien Institute @merlien ·
10 Mar

#InsightExtravaganza sees early confirmed speakers including Anna-Sterre Mees (@Philips), @michaelnevski (@Visa.), Noah Roychowdhury (@Colt_Technology ), Joel Renkema (@IKEANetherlands) and @maxminckler (@Google).

Secure your early bird ticket! https://lnkd.in/gVGx4q6Q

#MRX

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merlien Merlien Institute @merlien ·
10 Mar

Highlights from our #Qual360 EU conference 2023. Thanks everyone for making it a big success.

https://youtu.be/HpZsRxuPc2M

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qualsights QualSights @qualsights ·
9 Mar

It was great to meet so many of you yesterday!

What a great way to kick off Qual360 NA. Thank you to everyone who attended Colette and Jared's presentation yesterday afternoon.

Don't forget to stop by the QualSights booth and chat with us-- we'd love to meet you!

#insights

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merlien Merlien Institute @merlien ·
9 Mar

Day 2 for #Qual360NA! Presentations include @Meta's former Principal of Researcher @alexleavitt and Natasha Hritzuk , @warnerbros VP of Consumer Insights. Wish you’d made it to this years summit? Discounted tickets for 2024 go live soon!

#qualitativeresearch #marketresearch

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