How Millennials and Gen-Z are transforming Qualitative Research
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
Leading the Technology Revolution in Market Research and Qualitative Techniques
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann …
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …