“Discover Why” B2B Qualitative Should Be Outsourced
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
Category: QUAL360
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Walking the Yellow Brick Road of sustainability
The heroic journey of sustainability executives and investors – and what it means for your organization This white paper summarizes the results from qualitative research …
Facilitation is a humanizing art that breaks down barriers
A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being …
Social Listening Vs AI Enabled Consumer Intelligence
What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October …
Why Marketers Need Real-Time Insights to Stay Ahead
For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – …
The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022
At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …