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Category: Latest

Managing successful B2B research on highly specialised products

Managing successful B2B research on highly specialised products

by Jasper limSeptember 6, 2017March 16, 20230

Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …

Is qualitative research missing innovation?

by Jasper limAugust 23, 2017March 16, 20230

To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from …

Qual360 APAC 2017 Sneak Preview – Neuroscience, Virtual Reality and Mixed Methods

Qual360 APAC 2017 Sneak Preview – Neuroscience, Virtual Reality and Mixed Methods

by Jasper limJuly 17, 2017March 16, 20230

Qualitative360 conferences are considered the industry’s gold standard and a must-attend event for the global qualitative research community. On October 11-12, we will be holding …

Qualitative360 North America Review – Part 2: A Digital Future

Qualitative360 North America Review – Part 2: A Digital Future

by Jens CornelissenJune 2, 2017March 16, 20230

“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …

2017 Qual360 North America – Post Conference Notes

by Jasper limApril 22, 2017March 16, 20230

For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …

From the First Ever Market Researcher to Virtual Moderators – a Short History (and Future) of Qual – Part 1

by Jens CornelissenApril 18, 2017March 16, 20230

Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my …

When Empathy is Hard – Finding the Best Way to Connect with Consumers

by Amee PatelMarch 25, 2017March 16, 20230

We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to …

Are market research bots taking over?

by Steve WyattMarch 21, 2017March 16, 20230

Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …

Qual360 Europe 2017 – Post Conference Notes

Qual360 Europe 2017 – Post Conference Notes

by Jasper limMarch 2, 2017March 16, 20230

For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …

Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene

by Jens CornelissenMarch 1, 2017March 16, 20230

If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …

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MARKET RESEARCH CONFERENCES 2023

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Future of Qualitative Research
Conferences / Featured / QUAL360 / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023March 16, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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Merlien Institute is an events organiser with a mission to efficiently respond to the networking needs of insight, market research & innovation professionals.

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merlien Merlien Institute @merlien ·
10 Mar

#InsightExtravaganza sees early confirmed speakers including Anna-Sterre Mees (@Philips), @michaelnevski (@Visa.), Noah Roychowdhury (@Colt_Technology ), Joel Renkema (@IKEANetherlands) and @maxminckler (@Google).

Secure your early bird ticket! https://lnkd.in/gVGx4q6Q

#MRX

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merlien Merlien Institute @merlien ·
10 Mar

Highlights from our #Qual360 EU conference 2023. Thanks everyone for making it a big success.

https://youtu.be/HpZsRxuPc2M

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qualsights QualSights @qualsights ·
9 Mar

It was great to meet so many of you yesterday!

What a great way to kick off Qual360 NA. Thank you to everyone who attended Colette and Jared's presentation yesterday afternoon.

Don't forget to stop by the QualSights booth and chat with us-- we'd love to meet you!

#insights

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merlien Merlien Institute @merlien ·
9 Mar

Day 2 for #Qual360NA! Presentations include @Meta's former Principal of Researcher @alexleavitt and Natasha Hritzuk , @warnerbros VP of Consumer Insights. Wish you’d made it to this years summit? Discounted tickets for 2024 go live soon!

#qualitativeresearch #marketresearch

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