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Category: Latest

12 Crucial Tips To Designing Smartphone Qualitative That Gets Great Insight

12 Crucial Tips To Designing Smartphone Qualitative That Gets Great Insight

by Ross McLeanMarch 7, 20180

Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …

How Millennials and Gen-Z are transforming Qualitative Research

How Millennials and Gen-Z are transforming Qualitative Research

by Neha VermaMarch 1, 20180

In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …

QUAL360 Europe 2018 – Innovative Approaches to the Question: “Why?”

QUAL360 Europe 2018 – Innovative Approaches to the Question: “Why?”

by Edward AppletonFebruary 14, 20180

Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …

Insights Visualization: The Power of Infographics in Research

Insights Visualization: The Power of Infographics in Research

by Neha VermaFebruary 12, 20180

Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …

QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX

QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX

by Neha VermaJanuary 17, 20180

Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …

What’s exciting about QUAL360 Europe 2018?

What’s exciting about QUAL360 Europe 2018?

by Neha VermaJanuary 11, 20180

QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …

Pre-conference interview with Barbara Schandl of Mondelez International

Pre-conference interview with Barbara Schandl of Mondelez International

by Neha VermaDecember 6, 20170

In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …

Researchers are using Virtual Reality to Capture Consumer Research Data

Researchers are using Virtual Reality to Capture Consumer Research Data

by Neha VermaNovember 7, 20170

When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann …

QUAL360 Conference Series 2018 – Registrations are Open!

QUAL360 Conference Series 2018 – Registrations are Open!

by Neha VermaNovember 1, 20170

Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …

Building Relationships in a Digital World

Building Relationships in a Digital World

by Karen SchofieldSeptember 26, 20170

Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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