We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to connect with consumers, to draw out all that’s unsaid, and... View
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... View
Hi Everyone, My name is Mario Xavier Carrasco. I am the co-founder and principal of ThinkNow Research. I’m excited to share with you a little preview of what my upcoming session at Qual360 N... View
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record attendance! I hope you have enjoyed our... View
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It was however, truly global in its range of case studies pr... View
Any up-to-date marketing researcher knows all about Big Data, but not everyone is an expert in Big Qual. Qualitative data is a powerful and profitable force, and there are more tools, techn... View
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... View
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. In other words, it’s often used as context – a... View
We can tell you that we love Qual360 all day long. But wouldn’t it be better to hear from some of the speakers who invest their time and energy into helping to build the conference? We have... View
Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included in our latest animation about mobile phones. The mobi... View
