Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked by clients to list t... View
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an enormous impact on the brands. As they have becom... View
FoMO – Fear of missing out – a general worry that others might have been having a great experience that you missed Did you miss anything by not attending the 2018 Qual 360 “Evolv... View
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated qual conference is growing in stature and geographi... View
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. Regardless of the data sour... View
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be designed. UX research is not about markets, trends... View
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always been an exciting platform for... View
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their indi... View
When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann... View
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our upcoming event... View
