The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... View
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, the user, are interested in — based on your locatio... View
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on a sensitive topic” ... View
Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference in Singa... View
Are you looking for a comprehensive list of market research events? Below is the compiled a global list of market research related conferences planned in 2020. If you would like to add an ev... View
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news is that the vast majority sees a very optimistic future for qual, wi... View
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 North America conference. The two-d... View
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... View
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... View
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their presentations and the state of Qual. Kicking off this roun... View
