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Home Latest

Revitalised, dying, never been better? Discussing the state of Qual

Posted By: Neha Vermaon: April 11, 2019In: Featured, LatestNo Comments
Revitalised, dying, never been better? Discussing the state of Qual

As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news is that the vast majority sees a very optimistic future for qual, wi... View

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QUAL360 North America 2019: Post Conference Highlights

Posted By: Neha Vermaon: March 29, 2019In: Featured, LatestNo Comments
QUAL360 North America 2019: Post Conference Highlights

Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 North America conference. The two-d... View

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A Fine Line Between Success And Failure – Getting Influencer Marketing Right

Posted By: Neha Vermaon: March 26, 2019In: Featured, LatestNo Comments
A Fine Line Between Success And Failure – Getting Influencer Marketing Right

Dr. Rachel Lawes of  Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... View

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Rediscovering (not only your) Humour for Market Research and Brand Messaging

Posted By: Neha Vermaon: March 12, 2019In: Featured, LatestNo Comments
Rediscovering (not only your) Humour for Market Research and Brand Messaging

Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... View

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Qual’s future lies in helping brands to understand people on a true human level

Posted By: Neha Vermaon: February 26, 2019In: Featured, LatestNo Comments
Qual’s future lies in helping brands to understand people on a true human level

Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their presentations and the state of Qual. Kicking off this roun... View

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Fueling innovation with deprivation-based research in modern qual

Posted By: Neha Vermaon: February 14, 2019In: Featured, LatestNo Comments
Fueling innovation with deprivation-based research in modern qual

Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for the upcoming QUAL360 NORTH... View

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Dow Jones fusing qual, quant and data to deliver new insights

Posted By: Neha Vermaon: January 31, 2019In: Featured, LatestNo Comments
Dow Jones fusing qual, quant and data to deliver new insights

Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do so, they launched a resea... View

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Ease, speed and cost – The key pain points driving the future of Qualitative Research

Posted By: Neha Vermaon: December 10, 2018In: Featured, LatestNo Comments
Ease, speed and cost – The key pain points driving the future of Qualitative Research

Qualitative research measures the “how much” is left to quantitative research.  The driving forces behind both qualitative and quantitative research are business demands and capabilitie... View

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Finding the right tools with a little magic in a winery experience

Posted By: Neha Vermaon: November 27, 2018In: Featured, LatestNo Comments
Finding the right tools with a little magic in a winery experience

Have you ever had a bad tasting room experience at a winery?  Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Ana... View

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Leverage Social Media for Qualitative Market Research

Posted By: Neha Vermaon: August 16, 2018In: Featured, LatestNo Comments
Leverage Social Media for Qualitative Market Research

In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... View

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