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Category: Latest

Combining Technology and In-depth Qual to Improve OTT Experiences

Combining Technology and In-depth Qual to Improve OTT Experiences

by Jens CornelissenNovember 23, 2021March 20, 20220

Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …

4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021

by Jeanette Mayland OlsenOctober 27, 2021March 20, 20220

Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

by Sami WongOctober 4, 20211

The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …

Global Market Research Events in 2022

Global Market Research Events in 2022

by Neha VermaSeptember 20, 20210

Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

by Hazel LohAugust 6, 20210

The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 20210

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 20210

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

The New Normal – Close from a distance

The New Normal – Close from a distance

by Jens CornelissenJune 23, 20210

Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …

How to make your market research more agile

How to make your market research more agile

by PremiseJune 18, 20210

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 20210

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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