The customer driven playbook by Microsoft
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork. …
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Combining Technology and In-depth Qual to Improve OTT Experiences
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …
Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …
Global Market Research Events in 2022
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …
Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …
User-Centered Metrics at Google: Definition, Implementation, and Reporting
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
The New Normal – Close from a distance
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …
How to make your market research more agile
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …