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Home Latest

Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

Posted By: Nina Schachton: August 10, 2020In: Featured, LatestNo Comments
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business

Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to UX research. It might not... View

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What questions should we be asking consumers during a global pandemic?

Posted By: Barbara Du Perronon: July 31, 2020In: Featured, LatestNo Comments
What questions should we be asking consumers during a global pandemic?

“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” “Do you think you will come out of this crisis a... View

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Using psychoanalytics to uncover the unconscious behavior that drives gin consumption

Posted By: Joanna Serwetaon: July 20, 2020In: Featured, LatestNo Comments
Using psychoanalytics to uncover the unconscious behavior that drives gin consumption

  QUAL360 NA VIRTUAL conference is just around the corner and as part of our pre-conference interviews we recently spoke with Indira Valencia from Pernod-Ricard and Jim Peterson from Re... View

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Harnessing The Subconscious Mind For Meaningful Actions

Posted By: Smriti Singhon: June 22, 2020In: Featured, LatestNo Comments
Harnessing The Subconscious Mind For Meaningful Actions

If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will the consumer change? What direction will t... View

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Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR

Posted By: Joanna Serwetaon: May 20, 2020In: Featured, LatestNo Comments
Introducing the bounded, project based qualitative approach: Pre-conference interview with Dr. Raman K Attri from KLA-TENCOR

Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from KLA-T... View

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Impact of Social Distancing on Consumer Behavior

Posted By: Sami Wongon: April 07, 2020In: Featured, LatestNo Comments
Impact of Social Distancing on Consumer Behavior

The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This str... View

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Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling

Posted By: Alex Holmeson: March 12, 2020In: Featured, LatestNo Comments
Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling

Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... View

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Qual360 Europe: Summaries and Reviews

Posted By: Jens Cornelissenon: February 25, 2020In: Featured, LatestNo Comments
Qual360 Europe:  Summaries and Reviews

The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View

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Qual360 North America Pre-Conference Interview with Marcus Jimenez

Posted By: Neha Vermaon: February 17, 2020In: Featured, LatestNo Comments

Closing the data to action gap through meaningful, actionable insights reporting” is the challenging topic Marcus Jimenez from Breefly chose for his talk at the upcoming QUAL360 North... View

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Turn your reporting into art! An Interview with Paul Hudson, FlexMR

Posted By: Neha Vermaon: January 31, 2020In: Featured, LatestNo Comments
Turn your reporting into art!  An Interview with Paul Hudson, FlexMR

At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View

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UPCOMING EVENTS

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Market Research Conferences 2021

Market Research Conferences 2021

Find a list of global market research related conferences, trade shows, summits, and seminars for 2021.

2021 Market Research Events List




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