Qualitative research in the age of big data and smart machines
In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with …
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A story of 365 days’ resilience – A qualitative study on Indonesian consumption during downturn
Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position …
Changing research processes at General Mills
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …
A Quick Review of Mobile Apps for Qualitative Research
Research and Mobile seem to be getting well along together. With all the capabilities mobile has to offer and the need for the research industry …