Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from KLA-T... View
The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This str... View
Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... View
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View
Closing the data to action gap through meaningful, actionable insights reporting” is the challenging topic Marcus Jimenez from Breefly chose for his talk at the upcoming QUAL360 North... View
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... View
In the run-up to Qual360 Europe we spoke with Amit Tiwari, Vice President Marketing at Havells and Akanksha Pokhriyal, Senior Research Director at Hansa Research, who will give a joint prese... View
QUAL360 Europe 2020 is just around the corner and as part of our pre-conference interviews we recently spoke with Marcos Dreher, Director Global Market Research & Intelligence at Hartman... View
Happy Thinking People and Qual360 have teamed up for the networking reception during the Qual360 Europe event on February 18th. Besides fun and drinks, this evening will also provide a speci... View
2020, a pivotal year which has set its time mark on many business strategies and plans over the past years. How many companies have set up a ‘2020 Strategy’ over the last decade? Tried to en... View
