The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking to all our speakers about their upcoming presentations... View
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her presentation at Qual360 NA... View
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change. How... View
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to EEG. Sorin Patliniet, Global Insights D... View
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet and exceed New Canadians’ e... View
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shoppi... View
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the results and offer some (hopefully) compelli... View
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards businesses. But what... View
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture and style with domestic... View
