It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the results and offer some (hopefully) compelli... View
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards businesses. But what... View
In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Gu... View
We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. As part of our pre-conferenc... View
Recently, we had a chance to interview Noah Subhrasheel Roychowdhury, Global Head of Customer Intelligence at Colt. He told us about the COLT’s flagship program and gave us a sneak peek into... View
With consumer insights going through a huge transformation, the year 2021 will now more than ever require all researchers to adapt to the new reality and identify new technologies, innovativ... View
As part of our pre-conference interviews, we recently spoke with one of the speakers of QUAL360 EU 2020 Virtual, Josh Ayto, Strategic Insight Manager at Google. He told us about the highligh... View
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to discuss innovative solutions, new best p... View
Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up in discussion with your client, an inte... View
The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences will be held online and in-... View
