Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... Read more
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... Read more
Closing the data to action gap through meaningful, actionable insights reporting” is the challenging topic Marcus Jimenez from Breefly chose for his talk at the upcoming QUAL360 North... Read more
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul... Read more
In the run-up to Qual360 Europe we spoke with Amit Tiwari, Vice President Marketing at Havells and Akanksha Pokhriyal, Senior Research Director at Hansa Research, who will give a joint prese... Read more
QUAL360 Europe 2020 is just around the corner and as part of our pre-conference interviews we recently spoke with Marcos Dreher, Director Global Market Research & Intelligence at Hartman... Read more
Happy Thinking People and Qual360 have teamed up for the networking reception during the Qual360 Europe event on February 18th. Besides fun and drinks, this evening will also provide a speci... Read more
2020, a pivotal year which has set its time mark on many business strategies and plans over the past years. How many companies have set up a ‘2020 Strategy’ over the last decade? Tried to en... Read more
Replacing Traditional Surveys with Hubert.ai Making Siemens a great place to work is at the very top of the priority list. Collecting and analyzing employee feedback is a cornerstone in this... Read more
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art techniques/methods used in Art... Read more
