Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Category: Latest
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
The Social Intelligence Maturity Model
The abundance of social media data has created an opportunity for businesses to develop a deeper than ever understanding of their customers, competitors, and markets. …
Understanding consumer insights on social media with Linkfluence
How to Find Consumer Insights on Social Media We live in an age where information is vital. Consumers have so much choice, and so much …
AI Enabled Consumer Insights are a Game-Changer for Brands
The invention of the Web was the first major step in bringing consumers into the digital age, but Web 2.0, which we all know better …
A journey to understand the needs of disabled customers
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking …
Healthy and happy – how mental health apps benefit from UX research
Growth of mental health services Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been …
Co-creating the future with Pinterest: Using strategic foresight as a qualitative co-creation provocation
Our in-person Qual360 North America 2022 conference is back on March 8-9 in Washington D.C.. As all our speakers are preparing their upcoming presentations, we …
Reckitt Benckiser: How to Make Your Business More Consumer-Centric
Human connection powers brand trust and success. Consumers want to be seen and heard, not by an abstract entity who wants their money, but by …
Using AI to identify the emotive draw of the outdoors
Finding Common Ground: Using AI to link seemingly irreconcilable outdoors consumer groups It’s crazy how easy it is to get stuck in a rut doing …