Human connection powers brand trust and success. Consumers want to be seen and heard, not by an abstract entity who wants their money, but by other humans who care about their needs. So, for... View
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a tectonic shift post Covid. Wh... View
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork.... View
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and a cocktail hour generate a lot of... View
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us to... View
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you need to attend at least one industry event every... View
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we are talking to them to find out th... View
The Qual360 Europe 2021 conference was back as a hybrid event in person and online on October 20-21 in Berlin. As always, we had the chance to talk to all our speakers about their presentati... View
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her presentation at Qual360 NA... View
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
