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LATEST
  • Fueling innovation with deprivation-based research in modern qual
  • Instilling creativity and improvisation into qual research for (even) better results
  • Dow Jones fusing qual, quant and data to deliver new insights
  • Bridging the gaps with small data, big data and thick data in qualitative research
  • Ease, speed and cost – The key pain points driving the future of Qualitative Research
  • Finding the right tools with a little magic in a winery experience
  • Leverage Social Media for Qualitative Market Research
  • QUAL360 Conference Series 2019 – Call for Papers is Now Open!
  • 2019 Global Market Research Conferences
  • A Review of Qualitative360 North America 2018 Conference
Home Latest

Fueling innovation with deprivation-based research in modern qual

Posted By: Neha Vermaon: February 14, 2019In: Featured, LatestNo Comments
Fueling innovation with deprivation-based research in modern qual

Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for the upcoming QUAL360 NORTH... Read more

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Dow Jones fusing qual, quant and data to deliver new insights

Posted By: Neha Vermaon: January 31, 2019In: Featured, LatestNo Comments
Dow Jones fusing qual, quant and data to deliver new insights

Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do so, they launched a resea... Read more

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Ease, speed and cost – The key pain points driving the future of Qualitative Research

Posted By: Neha Vermaon: December 10, 2018In: Featured, LatestNo Comments
Ease, speed and cost – The key pain points driving the future of Qualitative Research

Qualitative research measures the “how much” is left to quantitative research.  The driving forces behind both qualitative and quantitative research are business demands and capabilitie... Read more

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Finding the right tools with a little magic in a winery experience

Posted By: Neha Vermaon: November 27, 2018In: Featured, LatestNo Comments
Finding the right tools with a little magic in a winery experience

Have you ever had a bad tasting room experience at a winery?  Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Ana... Read more

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Leverage Social Media for Qualitative Market Research

Posted By: Neha Vermaon: August 16, 2018In: Featured, LatestNo Comments
Leverage Social Media for Qualitative Market Research

In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more

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QUAL360 Conference Series 2019 – Call for Papers is Now Open!

Posted By: Neha Vermaon: August 08, 2018In: Call for Papers, Featured, LatestNo Comments
QUAL360 Conference Series 2019 – Call for Papers is Now Open!

Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be taking place in N... Read more

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2019 Global Market Research Conferences

Posted By: Neha Vermaon: August 06, 2018In: Featured, LatestNo Comments
2019 Global Market Research Conferences

Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our list, please get in touch with us. Conferences in bold ar... Read more

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A Review of Qualitative360 North America 2018 Conference

Posted By: Abdullah Khanon: April 10, 2018In: Featured, LatestNo Comments
A Review of Qualitative360 North America 2018 Conference

A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a hundred quallies gathered at the Gallup headquarters fo... Read more

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12 Crucial Tips To Designing Smartphone Qualitative That Gets Great Insight

Posted By: Ross McLeanon: March 07, 2018In: Featured, LatestNo Comments
12 Crucial Tips To Designing Smartphone Qualitative That Gets Great Insight

Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked by clients to list t... Read more

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How Millennials and Gen-Z are transforming Qualitative Research

Posted By: Neha Vermaon: March 01, 2018In: Featured, LatestNo Comments
How Millennials and Gen-Z are transforming Qualitative Research

In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an enormous impact on the brands. As they have becom... Read more

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Most Read

Fueling innovation with deprivation-based research in modern qual
Fueling innovation with deprivation-based research in modern qual

Fueling innovation with deprivation-based research in modern qual

February 14, 2019
A Quick Review of Mobile Apps for Qualitative Research
A Quick Review of Mobile Apps for Qualitative Research

A Quick Review of Mobile Apps for Qualitative Research

July 17, 2012

QUAL360 North America 2017 – Live Streaming Page

March 08, 2016
Major brands speak about qualitative research as a source of competitive advantage
Major brands speak about qualitative research as a source of competitive advantage

Major brands speak about qualitative research as a source of competitive advantage

July 29, 2016
Keeping up with the pace of change – the innovative face of qualitative research
Keeping up with the pace of change – the innovative face of qualitative research

Keeping up with the pace of change – the innovative face of qualitative research

August 16, 2016




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