Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder to reach audience, high... Read more
To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from behind a mirror. The market research indus... Read more
Qualitative360 conferences are considered the industry’s gold standard and a must-attend event for the global qualitative research community. On October 11-12, we will be holding the APAC ed... Read more
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not replace humans any time soon. The... Read more
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... Read more
Qualitative360 is one of most comprehensive and relevant event series for the qualitative research community, and our 2017 North America conference is no exception! On the 5th and 6th of Ap... Read more
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented t... Read more
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It was however, truly global in its range of case studies pr... Read more
Any up-to-date marketing researcher knows all about Big Data, but not everyone is an expert in Big Qual. Qualitative data is a powerful and profitable force, and there are more tools, techn... Read more
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. The conference was a t... Read more
