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Category: Featured

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen

by Matt KleinschmitApril 7, 20210

It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …

New Research Reveals Changing Consumer Priorities in 2021

New Research Reveals Changing Consumer Priorities in 2021

by BrandwatchMarch 3, 20210

Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards …

Guochao – the Consumer Trend to Watch in China

Guochao – the Consumer Trend to Watch in China

by Sami WongMarch 1, 20210

Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …

Pre-conference interview: The New Normal – Being Close From a Distance

Pre-conference interview: The New Normal – Being Close From a Distance

by Neha VermaFebruary 15, 20210

We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. …

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

by Neha VermaJanuary 20, 20213

Recently, we had a chance to interview Noah Subhrasheel Roychowdhury, Global Head of Customer Intelligence at Colt. He told us about the COLT’s flagship program and …

2021 Global Market Research Conferences

2021 Global Market Research Conferences

by Neha VermaJanuary 14, 20210

Like every year, we have listed the most important consumer insight and market research conferences taking place in 2021. After a complete shift to virtual, …

Evaluating How Consumer Behaviour Changes in Restricted Environments

Evaluating How Consumer Behaviour Changes in Restricted Environments

by Neha VermaJanuary 5, 20210

As part of our pre-conference interviews, we recently spoke with one of the speakers of QUAL360 EU 2020 Virtual, Josh Ayto, Strategic Insight Manager at Google. He told us …

Effective Insight Communication Remotely: Making Qual Insight Actionable

Effective Insight Communication Remotely: Making Qual Insight Actionable

by Neha VermaDecember 31, 20200

We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …

3 Benefits to Translating Your Market Research

3 Benefits to Translating Your Market Research

by Dr. Jill Kushner BishopDecember 16, 20200

Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up …

Global Market Research Events 2021

Global Market Research Events 2021

by Neha VermaNovember 16, 20200

The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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