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Category: Featured

Scaling up qualitative research with quantified data | eBay

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …

Broadening the scope of qualitative with technology

Broadening the scope of qualitative with technology

by Hazel LohApril 1, 2022April 1, 20220

The Qual360 Europe 2022 in-person conference is back on April 5-6 in Berlin! As all our speakers are preparing their upcoming presentations, we are talking to them …

Actionable consumer insights to drive powerful decision making with Philips

Actionable consumer insights to drive powerful decision making with Philips

by Hazel LohMarch 28, 2022March 28, 20220

Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

by Sami WongOctober 4, 20211

The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …

Global Market Research Events in 2022

Global Market Research Events in 2022

by Neha VermaSeptember 20, 20210

Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …

Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment

Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment

by Hazel LohSeptember 3, 20210

We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers

by Hazel LohAugust 6, 20210

The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 20210

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

How to make your market research more agile

How to make your market research more agile

by PremiseJune 18, 20210

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …

Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections

Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections

by Chris RobinsonMay 10, 20210

Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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