With campaigns paused, pivots necessary, and real-time planning essential, more and more teams are harnessing their market research to make informed decisions. And fast. But against a... View
The COVID-19 pandemic has swept through the world like a storm, significantly changing the ways we live and interact with each other. In Singapore, the government imposed an almost two-month... View
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to UX research. It might not... View
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” “Do you think you will come out of this crisis a... View
QUAL360 NA VIRTUAL conference is just around the corner and as part of our pre-conference interviews we recently spoke with Indira Valencia from Pernod-Ricard and Jim Peterson from Re... View
If something has been bullish amidst these unprecedented times, then it is opinions – big, small, in all shapes and forms, isn’t it? How will the consumer change? What direction will t... View
Developing a generalizable ‘how to’ framework of best practices: Introducing the bounded, project based qualitative approach is the challenging topic Dr. Raman K Attri from KLA-T... View
The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This str... View
Imagine asking 1,000 marketers two questions: 1. “Do you want an NPS in line with Amazon and Netflix?” Odds are 1,000 of them would say yes 2. “What research methodology would enable this?”... View
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View
