“Discover Why” B2B Qualitative Should Be Outsourced
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
The Hub for All Things Qualitative
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards …
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …