“Discover Why” B2B Qualitative Should Be Outsourced
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
Category: Featured
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Global Market Research Events in 2022
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …
Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …
User-Centered Metrics at Google: Definition, Implementation, and Reporting
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
How to make your market research more agile
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
New Research Reveals Changing Consumer Priorities in 2021
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards …
Guochao – the Consumer Trend to Watch in China
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …