Scaling up qualitative research with quantified data | eBay
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …
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Broadening the scope of qualitative with technology
The Qual360 Europe 2022 in-person conference is back on April 5-6 in Berlin! As all our speakers are preparing their upcoming presentations, we are talking to them …
Actionable consumer insights to drive powerful decision making with Philips
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …
Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …
Global Market Research Events in 2022
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …
Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …
User-Centered Metrics at Google: Definition, Implementation, and Reporting
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
How to make your market research more agile
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …