Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you need to attend at least one industry event every... View
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet another global brand, Nestlé. Neil Patel the Grou... View
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we are talking to them to find out th... View
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking to all our speakers about their upcoming presentations... View
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change. How... View
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shoppi... View
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the results and offer some (hopefully) compelli... View
Who do consumers trust, and how is consumer behavior already changing in 2021? After a turbulent year, consumers have adjusted their behaviors and their feelings towards businesses. But what... View
Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture and style with domestic... View
We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. As part of our pre-conferenc... View
