About the author

Beatrice Maccario

Béatrice Maccario is the Co-Founder and Deputy CEO of Krealinks, a digital agency leader in the creation of tailored made online communities and international platforms. Beatrice has more than 20 years of experience in market research. After 10 years in an institute expert in creativity and trends, she has managed qualitative departments and she is expert in communities and co-creation processes.

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