Siamack Salari, Author at QUAL360

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Siamack Salari Articles 1

Siamack Salari is a leading global expert in ethnographic and customer journey research, with more than 20 years’ experience pioneering developments in the field. After running in-house research units at several major international communications agencies, he created EthOS, the world’s first mobile ethnographic research app, in 2009. Since then, he has continued to push the boundaries of customer journey research with the launch of Journey HQ – a breakthrough research tool that provides marketers with unaffected, genuine insight into customers’ natural decision-making behaviours. Siamack also lectures in observational research at leading universities in the UK and in France, and is a visiting fellow at King’s College London’s Department of Management. Siamack’s latest adventures include a crowdsourcing micro-jobs platform based in Chennai and a decision capture platform called, Decidably, out of London.