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Author: Sami Wong

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research

by Sami WongOctober 4, 20211

The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …

Guochao – the Consumer Trend to Watch in China

Guochao – the Consumer Trend to Watch in China

by Sami WongMarch 1, 20210

Guochao – the Consumer Trend to Watch in China In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture …

Symbolism – an Important Factor to Consider When Entering the Chinese Market

Symbolism – an Important Factor to Consider When Entering the Chinese Market

by Sami WongNovember 5, 20200

Compared with other countries and nations around the world, China is one of the few nations that heavily applies symbolism in the daily life of …

Impact of Social Distancing on Consumer Behavior

Impact of Social Distancing on Consumer Behavior

by Sami WongApril 7, 20200

The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least …

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MARKET RESEARCH CONFERENCES 2022

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Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

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