Finding the right tools with a little magic in a winery experience
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the …
Author: Neha Verma
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
QUAL360 Conference Series 2019 – Call for Papers is Now Open!
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be …
2019 Global Market Research Conferences
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our …
How Millennials and Gen-Z are transforming Qualitative Research
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
Insights Visualization: The Power of Infographics in Research
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
What’s exciting about QUAL360 Europe 2018?
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
Researchers are using Virtual Reality to Capture Consumer Research Data
When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann …