As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news is that the vast majority sees a very optimistic future for qual, wi... View
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 North America conference. The two-d... View
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... View
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... View
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their presentations and the state of Qual. Kicking off this roun... View
Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for the upcoming QUAL360 NORTH... View
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading agencies including Expedia,... View
Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do so, they launched a resea... View
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the first place... View
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilitie... View
