Revitalised, dying, never been better? Discussing the state of Qual
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
Author: Neha Verma
QUAL360 North America 2019: Post Conference Highlights
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
Qual’s future lies in helping brands to understand people on a true human level
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their …
Fueling innovation with deprivation-based research in modern qual
Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for …
Instilling creativity and improvisation into qual research for (even) better results
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading …
Dow Jones fusing qual, quant and data to deliver new insights
Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do …
Bridging the gaps with small data, big data and thick data in qualitative research
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or …
Ease, speed and cost – The key pain points driving the future of Qualitative Research
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities …