Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilitie... Read more
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Ana... Read more
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be taking place in N... Read more
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our list, please get in touch with us. Conferences in bold ar... Read more
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an enormous impact on the brands. As they have becom... Read more
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. Regardless of the data sour... Read more
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be designed. UX research is not about markets, trends... Read more
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always been an exciting platform for... Read more
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their indi... Read more
