For Rupert Thurlow, Customer Intelligence Manager of DMDJ – Dow Jones and Donna Zeolla, Research Manager of WSJ – Dow Jones, when looking at media, they are in the midst of a year’s long tre... Read more
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the f... Read more
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities aff... Read more
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Analytic... Read more
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be taking place in N... Read more
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our list, please get in touch with us. Conferences in bold ar... Read more
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an enormous impact on the brands. As they have becom... Read more
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. Regardless of the data sour... Read more
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be designed. UX research is not about markets, trends... Read more
