Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for the upcoming QUAL360 NORTH... Read more
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading agencies including Expedia,... Read more
Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do so, they launched a resea... Read more
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the f... Read more
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilitie... Read more
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Ana... Read more
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be taking place in N... Read more
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our list, please get in touch with us. Conferences in bold ar... Read more
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an enormous impact on the brands. As they have becom... Read more
