Social Listening Vs AI Enabled Consumer Intelligence
What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October …
Author: Lance Concannon
I work on the corporate marketing team at Meltwater, as well as managing content marketing for the Linkfluence subsiduary brand.
Before I started this role in 2015 I spent a decade working for several PR and social media marketing agencies. My client experience is primarily with B2B/B2C technology brands, but also some other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky.
I started my professional life as a technology and gaming writer, with a 13 year career working across a range of consumer and business tech publications.
The Social Intelligence Maturity Model
The abundance of social media data has created an opportunity for businesses to develop a deeper than ever understanding of their customers, competitors, and markets. …