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February 3, 2023
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Author: Lance Concannon

I work on the corporate marketing team at Meltwater, as well as managing content marketing for the Linkfluence subsiduary brand. Before I started this role in 2015 I spent a decade working for several PR and social media marketing agencies. My client experience is primarily with B2B/B2C technology brands, but also some other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky. I started my professional life as a technology and gaming writer, with a 13 year career working across a range of consumer and business tech publications.
Social Listening Vs AI Enabled Consumer Intelligence

Social Listening Vs AI Enabled Consumer Intelligence

by Lance ConcannonJanuary 9, 2023January 10, 20230

What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October …

The Social Intelligence Maturity Model

The Social Intelligence Maturity Model

by Lance ConcannonSeptember 20, 2022October 23, 20220

The abundance of social media data has created an opportunity for businesses to develop a deeper than ever understanding of their customers, competitors, and markets. …

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MARKET RESEARCH CONFERENCES 2022

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Future of Qualitative Research
Conferences / Featured / Latest / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023January 31, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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merlien Merlien Institute @merlien ·
13 Dec

Join us live at QUAL360 NA 2023 in Washington D.C this coming 8-9 March
REGISTER NOW at: https://bit.ly/3URMbDd
#QUAL360 #MARKETRESEARCH #CONSUMERINSIGHTS

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merlien Merlien Institute @merlien ·
25 Nov

Why leaders talk about high-tech tools and customer centricity: New case studies at Qual360 Europe 2023
https://qual360.com/.../25/qual360-europe-2023-case-studies/
#qual360 #mrx #qualitativeresearch #Berlin

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merlien Merlien Institute @merlien ·
15 Nov

Leading up to QUAL360 EU in February 2023, we speak to Christopher Rastin, of E.ON on how they are helping customers through complicated and uncertain times with qualitative research.
READ MORE at https://bit.ly/3NVcrLh
#QUAL360 #marketresearch #consumerinsights

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dev_events dev.events @dev_events ·
4 Nov

🆕 UX360 Research Summit
ℹ️ Product / UX conference
🌍 Online
🗓 February 15-16 2023
💰 PAID

❤️ Retweet to support! @Merlien

More information: https://dev.events/conferences/ux-360-research-summit-online-1-2023

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