Karen leads the Singapore office at Join the Dots. She has been with the award-wining consumer insight agency for 10 years and in the industry for 15, helping clients make better decisions through a deep understanding of people.
She specialises in understanding the psychology of consumer journeys and decision making, and has a particular interest in using creative thinking, storytelling, and disruptive workshops to inspire change.
A seasoned speaker known for her infectious laughter and thoughtful delivery, Karen is a regular presenter at conferences and industry events across Asia and in the UK.
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader – they wanted to identify digital opportunities f... Read more