Author: Joyshree Reinelt

Joyshree Reinelt is a Business Humanzier, co-founder and CEO of Innate Motion, a proud B-Corp. She was born in Frankfurt and her love for diverse cultures has led her to work in more than 35 countries across the globe. A psychologist by training, she has helped many companies across the globe to build a humanely and culturally relevant connection with the people and communities they want to serve. She believes that businesses can be a force for positive impact and she passionately helps brands and organizations find their purpose. She systematically uses the power of empathy to reframe relationships and define meaning spaces between brands and people. She is a renowned expert in qualitative research and for over 20 years has been serving companies such as Unilever, Danone, The Coca-Cola Company, SC Johnson, Sanofi CHC as well as changemaker brands like TOMS and Greenforce. Her clients appreciate her for unveiling deep human and cultural insights that guide future strategies by taking along everyone on the journey of discovery.