Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
The Hub for All Things Qualitative
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
In the run-up to the UXDG conference – Merlien Institute’ newly launched online summit focusing on UX design – we are sitting down with some …
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …