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March 27, 2023
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Author: Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.
Speaker interview: Understanding the human impact of the economic crisis

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023March 16, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …

New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity

New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity

by Jens CornelissenNovember 25, 2022March 16, 20230

In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …

How EON is helping customers through complicated and uncertain times with qualitative research

How EON is helping customers through complicated and uncertain times with qualitative research

by Jens CornelissenNovember 9, 2022March 16, 20230

Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …

Implementing inclusion and equity design at Uber in 2022: Learnings and best practices

Implementing inclusion and equity design at Uber in 2022: Learnings and best practices

by Jens CornelissenAugust 2, 2022March 16, 20230

In the run-up to the UXDG conference – Merlien Institute’ newly launched online summit focusing on UX design – we are sitting down with some …

Combining Technology and In-depth Qual to Improve OTT Experiences

Combining Technology and In-depth Qual to Improve OTT Experiences

by Jens CornelissenNovember 1, 2021March 16, 20230

Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 2021March 16, 20230

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

The New Normal – Close from a distance

The New Normal – Close from a distance

by Jens CornelissenJune 23, 2021March 16, 20230

Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 2021March 16, 20230

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

Facilitating engaging research conversations at scale with AI

Facilitating engaging research conversations at scale with AI

by Jens CornelissenMay 20, 2021March 16, 20230

RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …

What questions should we be asking consumers during a global pandemic?

What questions should we be asking consumers during a global pandemic?

by Jens CornelissenJuly 31, 2020March 16, 20230

“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …

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Feb. 8th - 9th 2023
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Feb. 15th - 16th 2023
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Sep. 6th - 7th 2023
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MARKET RESEARCH CONFERENCES 2023

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Conferences / Featured / QUAL360 / qualitative research / speaker interview

Speaker interview: Understanding the human impact of the economic crisis

by Jens CornelissenJanuary 24, 2023March 16, 20230

Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining…

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Merlien Institute is an events organiser with a mission to efficiently respond to the networking needs of insight, market research & innovation professionals.

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merlien Merlien Institute @merlien ·
10 Mar

#InsightExtravaganza sees early confirmed speakers including Anna-Sterre Mees (@Philips), @michaelnevski (@Visa.), Noah Roychowdhury (@Colt_Technology ), Joel Renkema (@IKEANetherlands) and @maxminckler (@Google).

Secure your early bird ticket! https://lnkd.in/gVGx4q6Q

#MRX

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merlien Merlien Institute @merlien ·
10 Mar

Highlights from our #Qual360 EU conference 2023. Thanks everyone for making it a big success.

https://youtu.be/HpZsRxuPc2M

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qualsights QualSights @qualsights ·
9 Mar

It was great to meet so many of you yesterday!

What a great way to kick off Qual360 NA. Thank you to everyone who attended Colette and Jared's presentation yesterday afternoon.

Don't forget to stop by the QualSights booth and chat with us-- we'd love to meet you!

#insights

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merlien Merlien Institute @merlien ·
9 Mar

Day 2 for #Qual360NA! Presentations include @Meta's former Principal of Researcher @alexleavitt and Natasha Hritzuk , @warnerbros VP of Consumer Insights. Wish you’d made it to this years summit? Discounted tickets for 2024 go live soon!

#qualitativeresearch #marketresearch

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