Skip to content
June 29, 2022
  • ABOUT QUAL360
  • ADVISORY BOARD
  • GET INVOLVED
  • CONTACT US
QUAL360

QUAL360

The Hub for All Things Qualitative

Visit our Event Portals

NA_Qual-360
NA_Qual-360
NA_Qual-360
NA_Qual-360
NA_Qual-360
  • NEWS
  • VIDEOS
  • PHOTOS
    • QUAL360 EU 2022, Berlin
    • QUAL NA 2022
    • QUAL360 EU 2021, Berlin
    • QUAL360 EU 2020, Berlin
    • QUAL360 APAC 2019, Singapore
    • QUAL360 EUROPE 2019, Amsterdam
    • QUAL360 NA 2019, Washington D.C.
    • QUAL360 APAC 2018,Singapore
    • QUAL360 NA 2018, Washington, D.C.
    • QUAL360 EU 2018, Berlin Germany
    • Qual360 APAC 2017, Singapore
    • QUAL360 NA 2017, Washington, D.C.
    • Qual360 EU 2017, Amsterdam
    • Qual360 APAC 2016 Singapore
    • Qual360 NA 2016, Washington, D.C.
    • Qual360 EU 2016, Berlin
    • Qual360 Atlanta 2015
    • Qual360 APAC 2015
    • Qual360 NA 2015, Atlanta
    • Qual360 EU 2015, Brussels
    • Qual360 Asia 2014 Singapore
    • Qual360 APAC 2014, Singapore
    • Qual360 NA 2014, Toronto
    • Qual360 EU 2014, Istanbul
    • Qual360 Asia 2013
    • Qual360 APAC 2013, Singapore
    • Qual360 EU 2013, Berlin
  • WEBINARS
    • Upcoming Webinars
    • Past Webinars
  • COMMUNITY
  • NEWS
  • VIDEOS
  • PHOTOS
    • QUAL360 EU 2022, Berlin
    • QUAL NA 2022
    • QUAL360 EU 2021, Berlin
    • QUAL360 EU 2020, Berlin
    • QUAL360 APAC 2019, Singapore
    • QUAL360 EUROPE 2019, Amsterdam
    • QUAL360 NA 2019, Washington D.C.
    • QUAL360 APAC 2018,Singapore
    • QUAL360 NA 2018, Washington, D.C.
    • QUAL360 EU 2018, Berlin Germany
    • Qual360 APAC 2017, Singapore
    • QUAL360 NA 2017, Washington, D.C.
    • Qual360 EU 2017, Amsterdam
    • Qual360 APAC 2016 Singapore
    • Qual360 NA 2016, Washington, D.C.
    • Qual360 EU 2016, Berlin
    • Qual360 Atlanta 2015
    • Qual360 APAC 2015
    • Qual360 NA 2015, Atlanta
    • Qual360 EU 2015, Brussels
    • Qual360 Asia 2014 Singapore
    • Qual360 APAC 2014, Singapore
    • Qual360 NA 2014, Toronto
    • Qual360 EU 2014, Istanbul
    • Qual360 Asia 2013
    • Qual360 APAC 2013, Singapore
    • Qual360 EU 2013, Berlin
  • WEBINARS
    • Upcoming Webinars
    • Past Webinars
  • COMMUNITY

Author: Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.
Combining Technology and In-depth Qual to Improve OTT Experiences

Combining Technology and In-depth Qual to Improve OTT Experiences

by Jens CornelissenNovember 23, 2021March 20, 20220

Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …

Combining Technology and In-depth Qual to Improve OTT Experiences

Combining Technology and In-depth Qual to Improve OTT Experiences

by Jens CornelissenNovember 1, 2021December 1, 20210

Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology

by Jens CornelissenJuly 7, 20210

Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …

The New Normal – Close from a distance

The New Normal – Close from a distance

by Jens CornelissenJune 23, 20210

Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara …

Moving from pen & paper to EEG: Transforming qualitative research at Mars

Moving from pen & paper to EEG: Transforming qualitative research at Mars

by Jens CornelissenMay 26, 20210

Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …

Facilitating engaging research conversations at scale with AI

Facilitating engaging research conversations at scale with AI

by Jens CornelissenMay 20, 20210

RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet …

What questions should we be asking consumers during a global pandemic?

What questions should we be asking consumers during a global pandemic?

by Jens CornelissenJuly 31, 20200

“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” …

Qual360 Europe:  Summaries and Reviews

Qual360 Europe: Summaries and Reviews

by Jens CornelissenFebruary 25, 20200

The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …

A Review of Qualitative360 North America 2018 Conference

A Review of Qualitative360 North America 2018 Conference

by Jens CornelissenApril 10, 20180

A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a …

Qualitative360 North America Review – Part 2: A Digital Future

Qualitative360 North America Review – Part 2: A Digital Future

by Jens CornelissenJune 2, 20170

“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …

Posts navigation

1 2 3 Next

Upcoming Events

qual-eu-17-220
Sep. 7th - 8th, Virtual Summit

qual-eu-17-220
Feb. 8th - 9th 2023, Virtual Summit

qual-eu-17-220
Feb. 15th - 16th 2023, Berlin

qual-eu-17-220
Mar. 8th - 9th 2023, Washington


Partners event

blog-subscription-banner

Keep me informed about Qual360!

Sign up to receive regular updates and the latest offers directly to your inbox.

blog-subscription-banner

MARKET RESEARCH CONFERENCES 2022

View All
Scaling up qualitative research with quantified data | eBay
Conferences / Featured / Latest / qualitative research / Uncategorized

Scaling up qualitative research with quantified data | eBay

by Hazel LohApril 22, 20220

The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking…

Sm

@Merlien Event of the day: https://t.co/yo9cKDywJY

— Conal Alerts (@ConalAlerts) January 6, 2021
Copyright© 2008-2021. Merlien Live Pte. Ltd. All Rights Reserved.
Merlien Institute®, MRMW®, QUAL360® and CIEX® are registered trademarks of Merlien Live Pte. Ltd.
Address: 1 Scotts Road, #24-10, Shaw Centre, Singapore 228208 | Business Registration No. 201229163W