Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her presentation at Qual360 NA... View
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to EEG. Sorin Patliniet, Global Insights D... View
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet and exceed New Canadians’ e... View
“How did your beauty routine change now that you are staying at home?” “What makes you believe a brand is truly empathetic with its message?” “Do you think you will come out of this crisis a... View
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot of debate throughout the presentations... View
A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a hundred quallies gathered at the Gallup headquarters fo... View
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not replace humans any time soon. The... View
Merlien Institute’s 4th Qualitative360 North America conference brought together over 115 qualitative researchers at the Gallup Headquarters in Washington D.C. Here are some of my key take-a... View
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It was however, truly global in its range of case studies pr... View
