by Like every year, we have listed the most important consumer insight and market research conferences taking place in 2021. After a complete shift to virtual, the first organisers are starting to offer live or hybrid events in the second half of 2021. Check out the MRMW and Qual360 conferences in APAC and Europe for example.
The year 2020 changed the world, and market research, as we know it. Now more than ever businesses need to adjust to a new reality and embrace change. New technologies, bold strategies and forward thinking will help pave the way out of the crisis. Important industry events like those organised by Merlien Institute help sharing the knowledge and spreading the news about innovative new approaches.
While the chance for large, trade show style events are very slim with participants not keen to expose themselves to big crowds, small and highly focused conferences are in the best position to switch back to face-to-face events quicker. The number of online events continues to grow with an increased acceptance of video based solutions around the world. On the other hand, the influx of free, marketing focused online conferences has led to a drop of quality and conference fatigue by market researchers. The number of low quality, free marketing events has not helped the industry. Many of these events are likely to disappear again when participants move beyond a trial and error phase. In the long run professionally organised, specialised events will prevail. Organising a high quality conference takes more than a Zoom or Webex subscription and some smart marketing.
At the same time, the forced switch to online may also lead to some innovative new formats, initially in the form of hybrid events. Combining the best of both worlds may just be the future for market research and consumer insight conferences beyond 2022. Already producers and presenters are fully embracing the new creative options that video productions offer for online events.
Consumer Insight and Market Research Conferences 2021
| Date | Event | City, State | Country |
|---|---|---|---|
| January 26-28 | 2021 AMA Virtual Conference: The Year Ahead | San Diego, CA, USA | United States |
| February 1-5 | 2021 QRCA Annual Conference | Austin, Texas, USA | United States |
| February 23-25 | 2021 Quirk's Event – Virtual Global | Virtual | - |
| March 03-05 | QUAL360 Europe 2021 | Virtual | - |
| April 20-21 | MRMW North America 2021 | Virtual | - |
| May 05-08 | PAA 2021 Annual Meeting | Virtual | - |
| MAY 12-13 | 2021 Pharma Market Research Conference USA | Newark, New Jersey | United States |
| June 16-17 | QUAL360 North America 2021 | Washington DC & Virtual | United State |
| July 20-21 | 2021 Quirk's Event – London | London | United Kingdom |
| August 17-18 | 2021 Quirk's Event – New York | Brooklyn, New York | United States |
| October 20-21 | MRMW Europe 2021 | Berlin | Virtual | Netherlands |
| October 20-21 | QUAL360 Europe 2021 – Autumn Edition | Virtual & In-person | Berlin |
| November 10-11 | MRMW APAC EXPO 2021 | Singapore | Singapore |
| November 10-11 | QUAL360 Asia-Pacific 2021 | Singapore | Singapore |
| November 15-16 | Media Insights and Engagement Conference | New Orleans, Louisiana | United States |
| December 1-2 | 2021 Quirk's Event – Chicago | Chicago | United States |
Merlien’s Consumer Insight and Market Research Conferences 2021
Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers. Coming up next will be the co-located MRMW and Qual360 editions in Europe and Asia:
Europe: October 20&21, 2021 Berlin – https://www.eu.insightextravaganza.com
APAC: November 10&11, 2021 Singapore – ttps://www.apac.insightextravaganza.com
