Qualitative research in the age of big data and smart machines
In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with …
Leading the Technology Revolution in Market Research and Qualitative Techniques
In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with …
Press Release, Berlin (Germany) Sep 13, 2016 Merlien Institute has opened its Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series. The …
Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position …
QUAL360 Europe 2017 will take place on Feb 15-16 in the beautiful city of Amsterdam. The Call for Papers is now open! Inspire us with …
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …
Thank you for joining us at MRMW North America 2016 in Fort Worth, Texas. We hope you had a fun and productive time at our …
Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the …
One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to …
The 2016 MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognize the hard work of individuals …
The MRMW 2016 Awards are a celebration of innovation and excellence in the marketing research industry. The winners will be announced during the MRMW North …