Changing research processes at General Mills

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product innovation and the expansion of existing product portfolios. How can researchers respond to this increased pressure and what tools are available to help them along the way. This will be one of the key themes addressed by Anup Pradhan of General Mills at the upcoming Qual360 APAC conference on Oct 19-20 in Singapore.

For Pradhan, “it is not the traits of a successful innovation that have changed over time, but the methods to achieve that success”. According to General Mills’ Consumer Insights Lead, the journey of innovation now is very different in this digitally expanding world and to win, new and innovative methods are needed.

At the upcoming Qual360 APAC conference on Oct 19-20 in Singapore, Anup Pradhan will share how his global company has adopted innovative research and innovation processes to compete in an ever changing consumer landscape. Pradhan will share some best practices and reveal how General Mills innovates to stay ahead of competition.

Pradhan will be joined by an exciting client-side speaker panel including representatives from Mondelez, Unilever, Lego, Lenovo, Harley-Davidson, L’Oréal, Fonterra, Lego,Facebook, Citi, HSBC, Rabobank and many more!

More sessions that will help you to stay on top:

To view the full agenda of Qual360 APAC 2016, click here.

About Qual360
With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year. Visit: http://apac.qual360.com

 

Jens Cornelissen

Jens Cornelissen has been writing for over two decades – initially for general newspapers in his home country Germany. After receiving an MA degree in Communications, he joined a new media start-up in Amsterdam as consultant on new media technologies and country editor for two daily newsletters. In his current day job, Jens runs the global conference division for Merlien’s dedicated marketing research events. Jens is a trained journalist with a BA in Journalism from Westminster University in London and has authored several media industry reports and articles on mobile and media technology.

View all posts by Jens Cornelissen →

Leave a Reply

Your email address will not be published.